Jodie Kirby has been recruiting full time since 2008 and loves it. She practices yoga along with other life hacks and loves studying people's career stories. Her title, "Recruitment Yogini," means she do *not* think of herself as a guru but she *does* have a snarky sense of humor. She grew up professionally in the franchise industry: creating a pipeline of new franchise prospects, streamlining the vetting process, and improving lead generation. Seeking a change, she founded a general staffing franchise at the start of the Great Recession while employers trimmed payrolls by 1.2 million jobs and temporary help services jobs declined 9.4 percent. After learning a ton about recruiting and herself, she took an opportunity with a startup. That opportunity morphed into a marketing/recruiting consulting business where she recruited designers and developers to deliver marketing projects. When a key client was acquired, she began recruiting hardware and software engineers. Now she recruits and sources primarily technical talent as a senior recruiting consultant on the U.S. team of a global technology company called Arm. You may not have heard of Arm, but you are using Arm-based technology right now. She tweets from @jokirbs. And she drinks a lot of coffee. Namasté and Sat Nam.