Candidates are increasingly using AI to discover employers, research opportunities and decide where to apply. That means your employer brand is no longer defined only by what candidates find on your career site, job boards or review platforms. It is shaped by what AI finds, synthesizes and tells them.

In this session, we’ll look at the new AI-first candidate journey through three questions every talent team should be asking: Do you show up in AI? What does AI tell candidates about you? And how does that information influence candidate decisions?

Attendees will learn:

How AI is changing the candidate journey and where it now influences employer discovery, research and decision-making
How to assess your visibility in AI across the roles, locations and questions that matter to your hiring strategy
How to evaluate what AI says about your employer brand, including the sources and information shaping those answers
How to adapt your talent acquisition strategy to measure, improve and influence your presence across AI